From Capcom:
Capcom®, a leading worldwide developer and publisher of video games, announced it plans for an exciting new campaign called “Kill Big for Charity” that ties into the new Lost Planet® 2 multiplayer demo. Kicking off this week as early subscribers begin to download the demo, the robust charity and community program will include a donation to Music for Relief for each demo downloaded via Xbox LIVE® online entertainment network or PlayStation®Network, a celebrity/charity tournament at the launch party and a community contest brought to you by Capcom Unity which will award the biggest Lost Planet 2 fans with spots in the celebrity tournament.
To launch the program, Capcom will create a charity fund of $20,000 as a donation for the first one million Lost Planet 2 multiplayer demos downloaded on the Xbox 360® video game and entertainment system from Microsoft and PlayStation® 3 computer entertainment system from March 31, when the early access program begins, through midnight PT May 5. If the demo surpasses the million mark across both platforms, an additional $5,000 will be donated when an extra 500,000 downloads is achieved. Please visit Lost Planet’s community site, www.lostplanetcommunity.com for early access codes. They will also be distributed by various blogs, gaming media sites, and Amazon.com.
Pretty neat idea, and quite a nice way to drum up some pub for Lost Planet 2 a game that smells like a blockbuster, but doesn’t quite feel like one. The original Lost Planet didn’t do well critically, but I believe in the end sold well enough. I have early access to the demo, but have yet to check it out, in fact, I may do that, right now.