From Kotaku:
John Hillcoat, director of The Road – and more importantly The Proposition – has helped developers Rockstar put together a 30-minute animated film machinima based on Western adventure Red Dead Redemption, which will air next month.
It’s going to air on May 15th on Fox, basically making it a commercial for the game, but an interesting experiment at the same time. Will this get people who were unaware of the game to go buy it? Will people actually watch this? Will they understand it uses the in game engine? I feel like I have to watch just to see how it all works and to support my hobby, but I am slightly skeptical.