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Halo Reach Marketing Campaign Ramps Up With Live Action Shorts

Monday, April 26th, 2010

Posted in News by Jim Plachy

Hot on the heels of a live action Ghost Recon: Future Solider trailer, and a live action Alan Wake mini series comes word that Halo Reach will be getting a similar treatment. Tomorrow night on ABC during the show V viewers will be treated to a 60 second ad that shows the “birth” of Carter-259 who will become the leader of Halo Reach’s Noble team. Then at 12am Eastern/9PM Pacific the website Birth of a Spartan will launch which will show the full 2 minute and 30 second version of the ad. This ad will also become available on Xbox Live. If that’s not enough the ad will also run before Iron Man 2 in theaters for the first week of the film’s release. No word if there will be any more ads or if this will kick off an even larger viral marketing campaign, but stay tuned I’m sure this wont be the last bit of high level advertising we will see for Reach.

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